TravelBoom, a leading data-driven digital marketing agency, has just released its 2022 Leisure Travel Trends Study report, having polled more than 2,000 travelers this year amid exhaustive research on the subject. By comparing their responses with those of the combined 90,000 participants in earlier studies, the company has come up with a comprehensive picture of how the sector is shifting.
The agency’s last major leisure travel study was conducted in 2019, so this year’s report reveals much about how leisure travelers’ planning and booking behavior has altered from pre-pandemic times. Currently, some of the most impactful factors that are creating some startling changes in consumer mindsets, preferences and behavior are the rising cost of travel, the overall economy, ongoing COVID-19 concerns and technological tools.
“Leisure travel continues to be one of the most impacted industries in the post-pandemic period and consumers are very conscious of inflation, lingering COVID-19 concerns, along with high expectations for destinations and accommodations,” said Pete DiMaio, COO of TravelBoom. “Our annual Leisure Travel Trends study allows us to better understand the consumer mindset and purchase journey so that we can adapt our marketing strategies to a greater impact.”
In 2022, 46.3 percent of respondents pointed to price as their primary consideration when planning a vacation, as compared with 37.9 percent in 2019. Along with the price of their stays, transportation costs, amenities and loyalty programs are some of the factors that can influence travelers’ selections.